Latest News Archive

As the lines between online and offline marketing continue to blur we have received more and more questions about the use of QR Codes in printed and offline advertising. QR codes are particularly effective in engaging potential customers (i.e. parents and pupils) at the early stages of the customer journey.

According to stats from the ONS, there has been significant growth in mobile internet adoption over the last 12 months, with an extra 6m using their phone to access the web than in 2010. With this in mind, schools need to be thinking about their mobile strategy...